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<\/td>\n<\/tr>\nLee Soo-man, former general manager of SM. 2023.03.31. (Photo = Provided by Lee Soo-man) photo@newsis.com *Resale and DB prohibited<\/p>\n<\/tr>\n<\/tbody>\n<\/div>\n<\/div>\n<\/div>\n
Reporter Lee Jae-hoon = As SM Entertainment’s founder and producer Lee Soo-man announced, he will embark on ESG (Environmental, Social, and Governance) project activities. <\/p>\n
On the 11th, according to Blooming Grace, where the producer serves as the chairman and CEO, the producer recently donated 100 million won to the Mongolian government under the name of ‘planting a tree for disaster recovery.’ The Mongolian government presented a plaque of appreciation to this producer. <\/p>\n
Producer Lee and Blooming Grace are promoting the ‘planting trees for carbon neutrality’ project as part of ESG social contribution activities. Originally, as part of this project, on the 23rd, 1,000 trees were donated to Mongolia, and an offline campaign was planned to promote the importance of tree planting with celebrities and influencers from Korea, China, and Japan. <\/p>\n
However, due to the recent flooding disaster in Mongolia caused by heavy rains, festive events were canceled. Producer Lee is known to have a plan to grow the tree planting project in Mongolia as a continuous project rather than a one-time event.<\/p>\n
Blooming Grace is said to be a company that conceives and plans a project related to CT (Culture Technology), which the producer has been emphasizing since the 2010s while working in SM. ESG activities are also carried out at the same time.<\/p>\n
Producer Lee emphasized the ‘tree planting’ movement with K-pop earlier this year, right before he cut ties with SM. The main idea was to promote a project to turn deserts such as Mongolia and Saudi Arabia into greenery with K-pop at the center.
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![\"(Seoul=Newsis)](\"https:\/\/realkpop.com\/wp-content\/uploads\/2023\/07\/NISI20230214_0019772101_web.jpg\")
<\/td>\n<\/tr>\n(Seoul=Newsis) Reporter Jeong Byeong-hyeok = Former SM Entertainment executive producer Lee Soo-man gives a keynote speech at the Korean-Mongolian Businessmen’s Dinner held at Grand Hyatt Seoul, Yongsan-gu, Seoul on the afternoon of the 14th. 2023.02.14. jhope@newsis.com<\/p>\n<\/tr>\n<\/tbody>\n<\/div>\n<\/div>\n<\/div>\n
Last February, at the ‘Korea-Mongolia (Korea-Mongolia) Businessmen’s Dinner’, he gave a keynote speech about ‘the role of K-POP and Hallyu for the future earth’ and said, “‘Music Festival and Campaign to Plant Trees and Save the Earth’ It will start in Mongolia,” he said. Last year, at the invitation of Mongolia, Dubai, and Saudi Arabia, he met with leaders from each country to propose a vision for a future cultural city and an idea for a living and cultural ecosystem. did.<\/p>\n
Producer Lee sold most of his shares in SM to Hive and became a minority shareholder. He made a statement at the ’28th SM regular shareholders’ meeting’ at the end of March and said, “SM, which was founded after my name, will end an era today. As always, I am heading to the future. Now, K-pop should go beyond K-pop and evolve into global music that accompanies the world.”<\/p>\n
As a result, there are also expectations that this producer will produce K-pop in parallel in addition to ESG activities. Recently, there was a rumor that he started to discover newcomers through a Chinese audition program. In this regard, Blooming Grace said, “I can’t answer whether it is true or not.”<\/p>\n
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