{"id":504,"date":"2023-07-08T07:09:21","date_gmt":"2023-07-07T22:09:21","guid":{"rendered":"https:\/\/realkpop.com\/de-cassiere-the-powerpuff-girls-new-jeans-has-the-superpower-of-communication\/"},"modified":"2023-07-08T07:09:21","modified_gmt":"2023-07-07T22:09:21","slug":"de-cassiere-the-powerpuff-girls-new-jeans-has-the-superpower-of-communication","status":"publish","type":"post","link":"https:\/\/realkpop.com\/de-cassiere-the-powerpuff-girls-new-jeans-has-the-superpower-of-communication\/","title":{"rendered":"De Cassiere, The Powerpuff Girls… New Jeans has the superpower of communication"},"content":{"rendered":"

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New Jeans 2023.07.07. (Photo = Courtesy of Adore) photo@newsis.com *Resale and DB prohibited<\/p>\n<\/tr>\n<\/tbody>\n<\/div>\n<\/div>\n<\/div>\n

Reporter Lee Jae-hoon = It sublimates the universality of popular culture into a unique charm of an individual, while facilitating communication. <\/p>\n

This is a fact that the syndrome girl group ‘NewJeans’ and ADOR, led by New Jeans producer Min Hee-jin, showed with the pre-release single of their 2nd mini album ‘Get Up’. It shows the ‘power of experience’ of the song with a good interpretation of the cultural context that formed the point of contact with the song and music video. It is the so-called superpower of communication. <\/p>\n

‘Super Shy’, one of the triple title tracks of ‘Super Shy’ released in advance on the 7th, is a song based on the Jersey Club. New Jeans has already explained that the hit song ‘Dito’, which rewrote the domestic music chart record in the first half of this year (producer and DJ Lee Oh-gong (250) worked as a main axis, reinterpreted the Baltimore club dance music genre in the United States. , There were many comments that it was close to a Jersey club), and Coca-Cola-collaboration song CM song ‘Zero’ confirmed that it is a strong player in this genre. <\/p>\n

But if you repeat what you did, it’s not New Jeans. I added ‘Breakbeat’, which connects the rhythm-only sections such as drum loops, and it is characterized by a fast-tempo rhythm. It means that you can show flamboyant dance moves, but the waacking that New Jeans showed in ‘Super Shy’ is appropriate for that reason. It is a dance genre that can show dynamics to the rhythm of the music by extending or turning one’s arms. New Jeans members create their own waacking with graceful curves using long arms, infusing coolness into this dance, which was very popular in the 1970s. <\/p>\n

In particular, the music video unfolded a different scene, with the crowd doing the main choreography section of ‘Super Shy’ with the New Jeans members like a flash mob in various places in Portugal, where it was filmed. Efforts to communicate with the locals or various people can be seen in the way they naturally blend into local communities, such as parks and markets where the flags of all nations are hung around the Taegeukgi. Regardless of race, nationality, or generation, moments in which everyone becomes one are staged one after another.
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New Jeans ‘Super Shy’ music video. 2023.07.08. (Photo = Hive Labels YouTube capture) photo@newsis.com *Resale and DB prohibited<\/p>\n<\/tr>\n<\/tbody>\n<\/div>\n<\/div>\n<\/div>\n

Although currently based in Denmark, singer-songwriter Erica Decassier from Portugal participated in ‘Super Shy’ and the single’s coupling song ‘New Jeans’, which is a very meaningful reason. She is a young musician born in the 1990s, who is excellent at melting various textures into her electronic music, but presents a nostalgic atmosphere of the 90s. It is a point of connection with Y2K, and furthermore, New Jeans, which aroused the emotions of the 1990s anew. <\/p>\n

The lyrics of ‘Super Shy’, which De Cassiere and New Jeans member Daniel participated in writing the lyrics for, sing about a very shy state, and it goes well with the atmosphere of the song, where the pounding rhythm is the main axis. In addition, rapper Kim Sim-ya, a member of the hip-hop duo ‘XXX’, participated in the lyrics of the song ‘Super Shy’. Producers Lee Oh-gong (250) and Frank (FRNK, Park Jin-soo) participated in the previously released songs, and the label Beasts & Natives (BANA) added their strength again. Frank is also a member of XXX. <\/p>\n

Also, the music video for ‘Super Shy’ contains the ‘narrative together’ that the members of New Jeans have continued since their debut. The image of the members sitting in a car in the music video for their debut song ‘Attention’ is reproduced in ‘Super Shy’. The members’ appearance and style are different, but the order in which they sit is the same. At the beginning of the ‘Super Shy’ music video, the ‘Attention’ music is briefly inserted.
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(Seoul=Newsis) Among the music videos for New Jin’s ‘Attention’ (above) and ‘Super Shy’ (below). 2023.07.08. (Photo = Hive Labels YouTube capture) photo@newsis.com *Resale and DB prohibited<\/p>\n<\/tr>\n<\/tbody>\n<\/div>\n<\/div>\n<\/div>\n

This coupling song ‘New Jeans’ goes back and forth between the UK garage rhythm and the Jersey club rhythm. The lyrics using the team name as a song of the same name as the team name New Jeans imprint that this song is a passage to enter another world view of New Jeans. De Cassiere and Frank were the main players in the song, and Harin participated in the lyrics.<\/p>\n

As is already well known, the song’s music video was collaborated with Cartoon Network’s animation ‘The Powerpuff Girls’, which celebrated its 25th anniversary this year. Warner Bros. Discovery Global Consumer Products has joined forces. The animation depicts the activities of girls born with supernatural powers against a group of evil, and New Jeans and Adore make stylish and witty variations on this character. <\/p>\n

A scene in which the members talk about supernatural powers, such as “I will have the ability to talk to plants” (Daniel), is briefly inserted, which also fits into the heroic narrative of Gen Z. <\/p>\n

In addition, the music video also includes a newspaper article depicting the various activities of the members embodied as the Powerpuff Girls. It’s a part that passes by in a moment, but the New Jeans fandom ‘Bernies’ with good eyesight captures the part and shares the translation of the English newspaper article. <\/p>\n

On July 7, an important day, there were eyewitness accounts of seeing New Jeans flying in the sky, and Professor Min Hee-jin’s statement that New Jeans members have more abilities than was known was used as a comment to add credibility. reinterpretation brings a different kind of fun.
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New Jeans ‘New Jeans’ music video. 2023.07.08. (Photo = Hive Labels YouTube capture) photo@newsis.com *Resale and DB prohibited<\/p>\n<\/tr>\n<\/tbody>\n<\/div>\n<\/div>\n<\/div>\n

Above all, the ‘New Jeans’ music video is receiving favorable reviews for its color and composition that fully reflects the sensitivity of Generation Z. Using the characteristics of the Powerpuff Girls well, each member introduced a different drawing method, inserted a scene that seemed to play a game according to the lyrics, and the scene that seemed to expose the working process as it was reflects the fan culture these days, where fan art has become a daily life. do it too In the music video, many fandom Bunnies characters also appear.<\/p>\n

In this way, New Jeans and Adore evoke newness with familiar culture and advance to the stage of discovering another fun of communication. <\/p>\n

Even with a pre-released single, there are so many things to say, and Berniez is looking forward to seeing how many stories will be contained in \u201cGet Up,\u201d which will be released on the 21st. New Jeans and Adore present music videos for all six songs on the album.<\/p>\n

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New Jeans 2023.07.07. (Photo = Courtesy of Adore) photo@newsis.com *Resale and DB prohibited Reporter Lee Jae-hoon = It sublimates the universality of popular culture into a…<\/p>\n","protected":false},"author":1,"featured_media":505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[952,714,339,118,953,954],"powerkit_post_featured":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/realkpop.com\/wp-json\/wp\/v2\/posts\/504"}],"collection":[{"href":"https:\/\/realkpop.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realkpop.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realkpop.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/realkpop.com\/wp-json\/wp\/v2\/comments?post=504"}],"version-history":[{"count":0,"href":"https:\/\/realkpop.com\/wp-json\/wp\/v2\/posts\/504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realkpop.com\/wp-json\/wp\/v2\/media\/505"}],"wp:attachment":[{"href":"https:\/\/realkpop.com\/wp-json\/wp\/v2\/media?parent=504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realkpop.com\/wp-json\/wp\/v2\/categories?post=504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realkpop.com\/wp-json\/wp\/v2\/tags?post=504"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/realkpop.com\/wp-json\/wp\/v2\/powerkit_post_featured?post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}