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<\/td>\n<\/tr>\nReporter Choi Dong-joon = Hive Board Chairman Bang Si-hyuk is giving a keynote speech about the future of K-POP at the Kwanhun Forum held at the Press Center in Jung-gu, Seoul on the morning of the 15th. 2023.03.15. photocdj@newsis.com<\/p>\n<\/tr>\n<\/tbody>\n<\/div>\n<\/div>\n<\/div>\n
Reporter Lee Jae-hoon = Chairman Bang Shi-hyeok’s belief that ‘we need a place for integration’ was reflected in HYBE’s ‘Weverse Corn Festival’, which was successfully completed last month. <\/p>\n
Chairman Bang said about the Weverse Corn Festival through Hive on the 5th, “I want it to be a venue to show all new technologies and artistic methodologies based on popular art.” Ultimately, this means that the Weverse Corn Festival hopes to be the starting point for creating a sustainable entertainment ecosystem. <\/p>\n
The ‘Weverse Corn Festival’, which was held in the Olympic Park area on the 10th and 11th of last month, was well received for its scenery that is difficult to see at existing popular music festivals. There was no line in front of the booth at any festival site. There will also be a rare scene where the rookie group Le Seraphim, who has been in his 2nd year of debut, and Uhm Jung-hwa, a singer with 31 years of experience, will perform on the same stage. With the voice design technology, which is difficult to find even abroad, it also presented a unique experience of hearing the song sung by a male singer, Midnat (Lee Hyun), in the voice of a female singer.<\/p>\n
Hive summarized this Weverse Corn Festival into three categories: ‘integration’, ‘high quality’ and ‘new technology’. <\/p>\n
Integration is the fact that artists from other entertainment companies who have entered Weverse, a global fan community of Hive, are on stage together. Kim Junsu, American singer-songwriter Jeremy Zucker, Japanese group ‘MOONCHILD’, and others performed at a joint concert for the first time in 14 years.
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<\/td>\n<\/tr>\nWeverse Corn Festival. 2023.07.05. (Photo = Provided by Hive) photo@newsis.com *Resale and DB prohibited<\/p>\n<\/tr>\n<\/tbody>\n<\/div>\n<\/div>\n<\/div>\n
In addition, including the dedication stage honoring legendary musicians such as the late Shin Hae-cheol and Seo Tai-ji as an important sequence for the third year also has the meaning of integrating the past and present of K-pop. Uhm Jung-hwa was the protagonist of this year’s sequence. <\/p>\n
Regarding the dedication stage, Chairman Bang said, “We need to respect the historical facts of popular music, and we need a space to commemorate and dedicate them. The Weverse Corn Festival should be a stage that preserves the meaning of the times.” have been explained Uhm Jung-hwa expressed her thoughts on the Weverse Corn Festival, saying, “It was a stage I want to remember… It was so happy and moving.”<\/p>\n
The high quality was proved by the LED panels installed on the stage of the Weverse Corn Festival. Hive introduced, “It was four times more than a regular concert, and eight super-large screens were provided, vividly reflecting the artists’ sweat drops and enhancing the sense of immersion in the scene.” <\/p>\n
In addition, various facilities such as trolleys, rotates, and lifts that lift, move, or rotate parts of the stage were mobilized. An official from Hive explained, “It takes 20 teams and 84 songs on stage for two days. It takes a high level of directing and technical skills. If you are an artist, you have to make it a stage that everyone wants to go on, so that it becomes a stage that audiences all over the world want to see.” “We will raise the quality of performances and make not only K-pop and K-dance, but also K-concert itself into a hit product.”
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<\/td>\n<\/tr>\nWeverse Corn Festival. 2023.07.05. (Photo = Provided by Hive) photo@newsis.com *Resale and DB prohibited<\/p>\n<\/tr>\n<\/tbody>\n<\/div>\n<\/div>\n<\/div>\n
As for the convergence aspect of new technologies, in addition to the ‘line-up service’ in the Weverse app, there is also ‘merch production’ using the images and designs they want through the ‘Weverse by Fans’ menu. A large outdoor screen was also installed to broadcast the concert stage live online and enjoy the festival atmosphere. <\/p>\n
Hive said, “The changed service that takes place inside and outside the concert hall is the result of Chairman Bang Si-hyuk’s philosophy that ‘resolving the inconvenience in front of us is innovation’ reflected on the performance site.”<\/p>\n
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