Twice LA Sopai Stadium performance. 2023.06.12. (Photo = Provided by JYP Entertainment) photo@newsis.com *Resale and DB prohibited
Reporter Lee Jae-hoon = JYP Entertainment, led by its founder, Park Jin-young, Chief Creative Officer (CCO, Chief Creative Officer), put forward the twins ‘Twice’ and ‘Stray Kids’ (Stray Kids · Skiz) in the global music market. It is emphasizing its presence in the United States, a symbolic region of the world.
According to JYP on the 13th, Twice and Stray Kids achieved excellent results on major charts around the world, such as the US Billboard, and the scale of their tours grew significantly, making them a success at the box office.
In particular, Twice missed the top spot on the Billboard main album chart ‘Billboard 200’ due to bad luck with their 12th mini-album ‘Ready to Be’ released in March, but their momentum is surpassing other K-pop girl groups locally.
First of all, on the 10th (hereafter local time), at the Sopai Stadium in Los Angeles (LA), the 5th world tour ‘Ready to Be’ announced the splendid start of the Americas tour, and a whopping 50,000 people gathered. It was recorded as the first team in the history of a female group to enter and sell out at Sopai Stadium. Among all K-pop groups, they took the stage after BTS. Twice will reaffirm their reputation as a ‘stadium-type girl group’ at New York’s MetLife Stadium, which has already sold out on July 6.
In addition, Twice recently added a record of being the first K-pop girl group to exceed 1 million in combined sales of physical and digital albums in the United States.
Stray Kids. 2023.06.02. (Photo = Provided by JYP Entertainment) photo@newsis.com *Resale and DB prohibited
Stray Kids, who are emerging as the ‘K-pop trend’, are also showing amazing growth. With the 3rd regular album ‘★★★★★ (5-STAR)’ (Five Star) released on the last 2 days, it climbed to No. 1 again on the ‘Billboard 200’. Last year, the 6th mini album ‘ODDINARY’ and the 7th mini album ‘MAXIDENT’ reached the top with three albums in a row.
In addition, the album ranked 10th on the weekly top album global chart on Spotify (as of June 2-8), becoming the third K-pop group ever and the first to rank in the top 10 as a 4th-generation group. This 3rd regular album exceeded 5.13 million album pre-orders as of the 1st, raising expectations for success. In particular, it set a new record for K-pop albums with 4,617,499 copies sold in the first week (record sales for a week based on the release date).
In April of this year, they held an encore concert at the Bank of California Stadium in Los Angeles, covering their second world tour ‘Maniac’ with 42 concerts in 18 cities around the world, and became the second K-pop boy group to enter and sell out local stadiums. .
Previously, JYP established JYP USA and foreshadowed the full-scale expansion of the North American and global markets. In particular, it is expanding strategic collaboration with Republic Records, a leading US label.
Park Jin-young’s solo concert ‘Groove Back’ US performance site 2023.02.16 (Photo = Provided by JYP Entertainment) photo@newsis.com *Resale and DB prohibited
The ‘A2K’ project, in which JYP joins hands with Republic Records to debut English-speaking global girl groups based on the K-pop system, such as the US and Canada, is receiving great attention in Korea and the US even before its full-fledged start.
JYP reported that ‘A2K’, led by producer Park Jin-young, is the first time in the history of pop music to incorporate the legendary training model of K-pop idols in the West. Previously, JYP proved the results of its strategy of ‘globalization through localization’ with the Japanese girl group ‘NiziU’.