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New Jeans. 2023.03.07. (Photo = Courtesy of Adore) photo@newsis.com *Resale and DB prohibited
Reporter Lee Jae-hoon = “New Jeans is like a cloud. Everyone who sees it can interpret it in various ways.” (Haerin)
Syndrome girl group ‘NewJeans’ is cloud. As member Haerin said, even though they try different concepts that can be interpreted every time, they always exude admiration like clouds floating in the sky.
To be more precise, the good music of New Jeans ultimately reaches a beautiful state in the sky. Aesthetic achievement that raised the attractive parts of K-pop to the aesthetic aspect. Min Hee-jin, CEO of ADOR, the producer of New Jeans, brought aesthetic advances to K-pop.
Of course, not only in terms of aesthetics, but also in terms of actual physical popularity. The songs released by New Jeans also rose to the top of various charts like clouds with their high purity and transparent nostalgia.
On the 3rd, as the last track ‘Hurt’ of the debut album ‘New Jeans’ exceeded 100 million streams, New Jeans put 6 of the 8 songs released so far on Spotify’s streaming music list with 100 million won. Except for the Coca-Cola CM song ‘Zero’ and the remix version of ‘Zero’ with American rapper JID, these are virtually all the songs they released. This is the achievement achieved with the b-side songs ‘Attention’, ‘Hype Boy’, ‘Cookie’ and ‘Hurt’ from ‘New Jeans’, the title track of the first single ‘OMG’, and the pre-released songs ‘OMG’ and ‘Ditto’.
CEO Min, who was a creative director rather than a music producer, also has a pioneering eye for recognizing good songs. She says that few people find and listen to as much of her good music as she does lately.
New Jeans, who debuted on July 22 last year by announcing the music video for “Attention,” harmless and refreshing like zero soda, brought a new paradigm to the K-pop scene with CEO Min in less than a year. He became a symbol of summer with ‘New Jeans’ and an icon of winter with ‘OMG’.
New Jeans is predicting a box office success this summer with the pre-release single ‘Super Shy’ of the 2nd mini album ‘Get Up’ to be released on the 7th at 1:00 pm (Korean time).
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New Jeans. 2023.03.10. (Photo = Courtesy of Adore) photo@newsis.com *Resale and DB prohibited
The pre-release single contains two songs. These are ‘Super Shy’, one of the triple title tracks of ‘Get Up’ to be released on the 21st, and the prologue song ‘New Jeans’. ‘Super Shy’ is a song based on a jersey club rhythm and exciting beat. “New Jeans” stands out with a unique composition that goes back and forth between UK garage rhythm and Jersey club rhythm and lyrics using the team name. The ‘New Jeans’ music video collaborated with ‘The Powerpuff Girls’, which is celebrating its 25th anniversary this year.
The following are the meanings of New Jeans’ first anniversary organized by seven music experts. ① What is the biggest meaning of New Jeans’ 1st anniversary ② Two songs among New Jeans songs that are considered to be meaningful ③ What are the strengths of Min Hee-jin’s role as producer ④ How is the team predicting the future? To celebrate the first anniversary of New Jeans’ debut, they will present the (Summer Cloud New Jeans) series before and after the release of their new album.
Kim Do-heon, popular music critic
① The ripple effect of New Jeans, which dominated the K-pop and music market within one month of their debut, continues to this day. In music charts, YouTube rankings, as well as social media, various advertisements, and media, there is no place without New Jeans. The New Jeans shock a year ago was just as huge.
② (Answers will be given after additional music sources are released)
③ While planners and producers in the K-pop market have been attracting attention as male-centered (Sooman Lee, Hyunsuk Yang, Jinyoung Park, and many others) and have transferred their philosophy to boys and girls, CEO Min Hee-jin showed the potential of a K-pop world led by planners in their 40s. , SM and Hive’s unique portfolio, sense of reading the current trend, and bold momentum give New Jeans a uniqueness different from other K-pop groups.
④ Every teaser released ahead of the first mini-album comeback in July becomes a hot topic on social media. The commercial success of the first mini-album is already guaranteed. The future of New Jeans, which will move in perfect order with a new concept according to CEO Min Hee-jin’s decision, is difficult to predict and therefore more interesting.
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New Jeans. 2023.02.19. (Photo = Courtesy of Adore) photo@newsis.com *Resale and DB prohibited
Park Jun-woo, music critic (Bluc) (Secretary General of the Korean Music Awards)
① They are usually classified as 4th generation girl groups, but I think New Jeans played a big role in that, given that many girl groups are loved not just by the fandom, but also by many unspecified people. The older men around me who have loved music for a long time like New Jeans. As I thought of the power of music, I was able to point out that music is important in K-pop as well. The recent active collaboration with Coca-Cola, ‘Be Who You Are’, is also meaningful in that it created the scalability of the K-pop music industry.
②▲ Ditto: After Drake took out the jersey club, it seems that it was okay to use the jersey club in synchronicity at the point where the jersey club was resurrected and it was revealed little by little in pop music. ▲Hurt: It is a song that is relatively less mentioned, but in the end, I think this is the song that reveals the members’ voices the most. I recommend the 250 remix version.
③ You have a clear idea of what you want to implement, and I think you are implementing that concept almost as it is.
④ In fact, the game of girl groups is changing rapidly. Even in the first half alone, New Jeans is replaced by Ive, Ive is replaced by Espa, and Espa is replaced by (G)I-DLE. What we need in this situation is actually more power than dominance, but we need power that can last for a long time.
Seong Hye-in, music critic
① New Jeans chose a completely different route from other groups in terms of music and achieved great success not only in Korea but also abroad. In particular, I think that they clearly showed the musical competence and ripple power of the local scene by putting Lee Oh-gong (250) and Frank, a producer from Korea, at the forefront.
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②▲Attention: The debut song of New Jeans and a song with a condensed identity ▲Ditto: It is completely removed to create a sound that seems to be empty and only the mood is everything, and this point is differentiated from the existing K-pop grammar. A song that shows what kind of music only New Jeans can do.
③ Planning ability to read trends promptly, select good collaborators and place them in the right place
④New Jeans is retro-oriented (past) in music and overall concept, but at the same time gives a feeling of being at the forefront of K-pop (future). It is a team whose future is more unpredictable than any other team, and its musical future is expected.
Yoo Ji-seong Freelance Editor
① It was not special because it was unusual, but it showed that it could be unique with a sophisticated approach.
②▲Attention: An ideal debut song with an attention-grabbing title, a dance scene in a music video that shows the members very well, and a mysterious chord progression that blurs the distinction between major and minor keys. ▲Ditto: I heard it countless times on the radio, on the road, and in clubs. The case where Bemore came closest to the Korean mainstream music scene.
③ Trust in people who have faith, the details of individual concepts, and the driving force that unites the two.
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New Jeans. 2023.01.23. (Photo = Courtesy of Adore) photo@newsis.com *Resale and DB prohibited
④ It is already in the early stages of his career, but the musical direction and chart performance he showed with ‘DITTO’ (and ‘DITTO’ included) were both impressive, so the 2nd mini album seems to be an important turning point.
Jaeeun Lee Freelance PD
① Unlike the debut music video release method that appeared without expectation or notice, the 2nd mini album is announced ahead of the 1st anniversary, raising expectations for future activities. a losing team
②▲Hype Boy: I think it was the first song to say hello to the world as New Jeans and a song that connected the world. (picked only 1 song)
③④ I think it’s the so-called ‘sincerity’. I get the impression that the producer himself is very sincere in catching what the public expects and making it, in addition to the firmness of the world he envisions and his ability to embody it. I think the team will continue to grow and grow until producer Min Hee-jin’s sincerity is exhausted. I think that the ‘naturalness’ that the producers pursue will be buried, and at the same time, they will always appear as ‘different’ New Jeans from other teams.
Lim Hee-yoon, music reporter (Yuni Lim)
① In the K-pop girl group world, which was filled with so-called marathons and audiovisual stimulation, such as ‘Girl Crush’, ‘Sen Sister’, ‘Avatar World View’, and ‘Pretty Girl Next to a Pretty Girl’, a ‘natural, retro, easy-to-listen, yet calmly sophisticated’ feeling A rare case in which the revolution was finally successful by counterattacking with the audio visuals of
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CEO Min Hee-jin. 2023.02.28. (Photo = Courtesy of Adore) photo@newsis.com *Resale and DB prohibited
②▲Attention: A meaningful first challenge for a well-made R&B pop that had a clear hook while presenting the keyword “chill.” ▲ Ditto: The most complete vertex that completed New Jeans’ auditory world.
③ Boldness and confidence to boldly break away from trends and formulas of the time and make challenging attempts despite the burden of super-large production companies and astronomical capital.
④ Not only are they shaking the board and already leading new trends, but they are also on a winning streak with a completely different concept from all of the teams currently competing at the top of the charts (Blackpink, Ive, Le Seraphim, (G)I-DLE, Aespa). It is highly likely that successive successes will be achieved.
Jo Hyerim PRIZM Music Contents Planner
① The appearance of innocent and clean girls who evoke nostalgia for the 1990s and 2000s in the K-pop scene overflowing with colorful worldviews, girl crush, and colorful and intense images goes beyond captivating the hearts of people in their 10s and 20s who are unfamiliar with this concept, and also gives people in their 30s and 40s long-awaited virtue. aroused Since Miss A of JYP debuted in 2010 and took first place on the music streaming chart, it has been a long time since a girl group created a syndrome-like popularity right after being released without prior publicity. In addition, the pre-release of the music video and the unconventional move with three easy-to-listen titles quickly announced the group’s identity and helped to popularize the idol market, which is centered on the fandom business. In addition, stylish albums and fancy goods showed the possibility of expanding the idol business in that not only fans but also the public with a light interest were interested in purchasing them.
②▲Attention: I had a lot of troubles among the high lip boys who gained popularity with memes. However, attention is chosen because it is the identity of New Jeans and the new world of a 4th generation girl group full of high-teen, coolness and innocence. The fresh look of the members with their long black hair flying and their wide smiles made it impossible not to fall in love with them the moment I saw them. ▲ Ditto: Ditto became the representative song of this group, setting a syndrome-like record of streaming over 300 million on Spotify and number one on Melon for 13 weeks. Even without a quantitative evaluation, Ditto caused a craze for camcorders, school uniforms, and Y2K sensibility, and made the existing M generation imagine nostalgia and Z generation memories they had never experienced. Since last year, Korean playlists have been filled with high-teen fever, and the flashy fashion and music of American films such as Clueless and How to Survive as a Queen Car have gained popularity as memes. aroused
③f(x), SHINee, Girls’ Generation, Red Velvet, etc. have consistently brought a fresh shock to the K-pop scene with their own tastes and sensibilities, and through this New Jeans, it is not a self-replication, but a new type of syndrome. It’s amazing in terms of it, and as a K-pop fan, I’m grateful. Even with the same girl concept, f(x) girls, SNSD girls, and Red Velvet girls pursued distinctly different images. On the other hand, I am very curious and looking forward to what kind of album New Jeans in their 20s will make, out of their teenage years. Also, I look forward to an album that transcends f(x)’s ‘Pink tape’, a masterpiece created by producer Min Hee-jin in the past, and surpasses itself.
④ I wonder what kind of voice and color the members of this team, who are still hidden in mysticism, will express in the future. Like a spacecraft that has just left Earth to discover a new planet in the universe, the exploration of New Jeans has just begun. Like SHINee, who has shown endless growth for 15 years with perfect skills while always pursuing fresh genres and trendy concepts, I hope you will always be a representative of new and trendy images for a long time.