![(Seoul=Newsis) On the afternoon of the 15th, ATEEZ held a media showcase to commemorate the release of their 9th mini album at KBS Arena in Hwagok-dong, Gangseo-gu, Seoul. 2023.06.15. (Photo = Provided by KQ Entertainment) photo@newsis.com *Resale and DB prohibited](https://realkpop.com/wp-content/uploads/2023/06/NISI20230615_0001290992_web.jpg)
(Seoul=Newsis) On the afternoon of the 15th, ATEEZ held a media showcase to commemorate the release of their 9th mini album at KBS Arena in Hwagok-dong, Gangseo-gu, Seoul. 2023.06.15. (Photo = Provided by KQ Entertainment) photo@newsis.com *Resale and DB prohibited
Reporter Lee Jae-hoon = The reaction in Europe to the 4th generation K-pop popular boy group ‘ATEEZ’ is unusual.
With their 9th mini-album ‘THE WORLD EP.2: OUTLAW’ released on the 16th, ATEEZ achieved remarkable results in the UK’s Official Album Chart Top 100 and Billboard’s main album chart ‘Billboard 200’. Reaped.
In particular, it is worth paying attention to the chart performance of the UK Official Album Chart. ‘The World Episode 2: Outlaw’ recently ranked 10th on the official album chart (June 23-29). This is the first time ATEEZ has entered the chart.
In particular, among the K-pop boy groups, only the global supergroup BTS and ATEEZ entered the top 10 of the chart. BTS topped the official album charts, including the 6th mini album ‘Map of the Soul: Persona’ and the 4th regular album ‘Map of the Soul: 7’. He had five albums in the top 10.
Besides the boy groups, K-Pop’s representative girl group ‘Black Pink’ is a K-Pop team in the top 10 of the British Official Charts. BLACKPINK placed two albums in the top 10, including the first regular album ‘The Album’ (highest ranking No. 1) and the second regular album ‘BORN PINK’ (highest ranking No. 1).
The UK official chart is known as a conservative chart compared to the US Billboard. On Billboard’s main album chart ‘Billboard 200’, many K-pop teams entered the top 10, but only BTS, Blackpink, and ATEEZ on the official chart. Forbes, which specializes in the US economy, also pointed out that the official chart is relatively ‘exclusive’ while reporting the news of ATEEZ’s entry into the top 10 recently.
In the midst of this, ATEEZ has achieved steady results in the UK. With last year’s world tour ‘The Fellowship: Beginning of the End’ and this year’s world tour ‘The Fellowship: Break the Wall’, they performed at OVO Arena Wembley and THE O2, London’s iconic venues. each performed.
In September of last year, ‘Korean Wave! At the exhibition ‘Hallyu! The Korean Wave’, at the request of the organizers, the mini 5th album ‘ZERO: FEVER Part. He also released the outfit he wore in the music video for ‘I’m The One’ from his 6th album ‘ZERO: FEVER Part.2d’.
![ATEEZ's 9th mini album 'The World Episode 2: Out Row' will be released on the 16th at 1pm. 2023.06.16. (Photo = Provided by KQ Entertainment) photo@newsis.com *Resale and DB prohibited](https://realkpop.com/wp-content/uploads/2023/06/NISI20230616_0001291718_web.jpg)
ATEEZ’s 9th mini album ‘The World Episode 2: Out Row’ will be released on the 16th at 1pm. 2023.06.16. (Photo = Provided by KQ Entertainment) photo@newsis.com *Resale and DB prohibited
The UK ranks third in the global music market according to the International Music Industry Association (IFPI) and serves as a gateway to the European market.
However, Europe, including the UK, has a high preference for its own region’s music, such as enthusiastically responding to the Eurovision Song Contest, Europe’s largest cross-country song contest held once a year, and interest in music from other regions, such as K-pop, is relatively low. not high
But lately the trend is changing.
According to the results of the ‘2023 Overseas Hallyu Survey’, which was conducted by the Korea International Cultural Exchange Agency from November 11 to December 7 last year, among locals aged 15 to 59 in 26 countries, those who experienced Korean cultural contents For six consecutive years since 2008, K-pop (14.3%) is the first thing that comes to mind when people think of Korea. In particular, in a related survey, 17.9% and 14.8% of respondents in the UK and France answered that they think of K-pop when they think of Korea, and they are gradually building awareness.
In addition to BTS and Blackpink, who represent the 3rd generation of K-pop, Ateez, one of the 4th-generation K-pop teams, has recently been attracting attention, so there is a rosy outlook that K-pop in Europe will expand. ATEEZ is being evaluated for reproducing the intense performance atmosphere of the time when BTS was just starting to gain attention overseas.
Of course, ATEEZ is also making great achievements in the North American market, which is known as the ‘barometer of pop’. On the July 1st edition of ‘Billboard 200’, ‘The World Episode 2: Outlaw’ ranked second, their highest ranking. The album sold 105,500 copies that week. American country star Morgan Wallen’s album ‘One Thing At A Time’, which took first place that week, sold 110,000 copies, only 4,500 copies behind ‘Outlaw’. ‘Outlaw’ is expected to rank 9th on the ‘Billboard 200’ as of July 8th. It is a top 10 record for two weeks in a row.
Also, with this album, ATEEZ is breaking the prejudice that their recognition in Korea is weaker than overseas. The title song ‘Bouncy’ is receiving great response with the ‘Cheongyang Pepper Vibe’. On KBS 1TV’s ‘My Hometown at 6’, which aired on the 19th, ‘Youth President is going! – As part of the ‘Gyeonggyeong Expedition’ corner, they visited Cheongyang-gun, Chungcheongnam-do, helped with rice planting, and raised awareness. They operated vegetable trucks loaded with Cheongyang peppers all over Seoul and created a separate section for ‘Cheongyang peppers’ on Seoul Subway Line 2 for fun.
In addition, it was also evaluated that it showed the ‘spicy Korean wave’ by publicizing the charm of Korean peppers, which are more than those from Thailand, Vietnam, and Mexico. In fact, thanks to ATINY overseas, it is said that inquiries related to Cheongyang peppers have increased.